Internet Bingo Statistics
Bingo is one of most significantly popular gambling games especially in the UK. The game is so popular that it is estimated that bingo players wagered 1.4 billion sterling pounds in land based bingo. There are an estimated amount of three million land based bingo players who play bingo consistently. Out of which only fifty thousand play online. This represents just one percent of the entire bingo playing community globally. Yet to give a scope of the amount that this gambling represents: in 2006 the Global Betting and Gaming Consultants estimated that the value of online bingo gambling was half a billion US dollars globally. This study excluded the United States market. This survey further goes to forecast that this market will grow to one billion US dollars by 2010. This goes to show that online gaming is a rapidly growing field.
As a testimony to the growth of the field , many major companies have launched bingo games on their established websites. These include big names such as Yahoo!, MSN, AOL etc. One of the primary reasons for the growth in the online bingo games is the shift in the players demographics. Almost 90% of the bingo players are below the age of 50 years. In the online scene 85% of the payers are women between the ages of 30 to 55 years. Hence most of the advertising is targeted at women.
Parlay Entertainment is one of the biggest bingo software providers, undertook a survey of the bingo players. According to its survey results done in UK, women spend 50% more time than men per week playing bingo online. Most of the women players play during the night. The average amount spent online on bingo gambling was around 120 pounds per player per month. This estimate is just a small indication of the tremendous growth potential this game has online, considering that this represents just 1% of the bingo playing population.
Currently US leads the world in its propensity to play bingo online, followed by Japan and thirdly by UK. But UK is considered the fastest growing market for online bingo. Parlay entertainment estimates out of the 150 million dollar market for its software product US provides 85% of its revenue at present. This is an indication of the popularity of the online bingo game in the US. Considering that UK is the fastest growing market these numbers may be overshadowed soon.
Currently in the UK the biggest online bingo providers by order of their market share include : Sun Bingo followed by Gala Bingo, Foxy Bingo, Jackpot Joy and Mecca Bingo.
The statistics, though an estimate, give a clear indication of the continued popularity of this ancient game, which has morphed itself to match the current generational needs.
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